How much does Google Business Profile management cost?

First, let's be clear: the listing itself is free

Creating and managing a Google Business Profile costs nothing — beware of anyone billing you for "registration" or calling you claiming to be from Google. What you pay for is the regular work: keeping the information current, publishing, replying to reviews, watching what moves.

Option 1 — Do it yourself: €0, but hours

Everything can be done alone. Count on a serious setup (complete listing, photos, categories), then weekly upkeep: replying to reviews, publishing, checking special hours, watching the edits Google sometimes applies on its own. The trap isn't the difficulty, it's the consistency — which is precisely what gets abandoned when the day job takes over.

Option 2 — An agency: the monthly retainer

The market is uneven, but the order of magnitude is well known: most agencies and providers bill Google Business Profile management as a monthly retainer, usually between €100 and €400/month depending on the scope (reviews, posts, reports), sometimes more when it's folded into a broader SEO engagement. Check before signing: the actual posting frequency, who writes the review replies, whether a position report is provided — and whether you remain the owner of your listing (that must be non-negotiable).

Option 3 — 1440°: €39 to €79/month, no commitment

Our bet is different: software engines do the bulk of the repetitive work (measurements, preparing posts and replies), a human tunes and proofreads, and you approve every action with one tap. That's what makes a craftsman's price possible instead of an agency retainer: €39/month (listing kept up to date, reviews answered, weekly posts, position measured every month, 5 questions monitored in the AIs) or €79/month with weekly measurement, 15 AI questions across 4 engines and 10 competitors watched. The details are on the pricing page.

How to compare honestly

• Ask about the "every week": what concretely happens on your listing in an ordinary week? That's where the offers really differ.
• Demand measurement: without a regular position reading, nobody — us included — can prove the work is paying off.
• Keep the ownership: the listing must stay in your name; the provider is only a delegated manager.
• Run from ranking guarantees: nobody controls Google. A "guaranteed first place" is a red flag, not a selling point.

Frequently asked questions

Why is 1440° cheaper than an agency?

Because the repetitive work — measuring, preparing, formatting — is done by our software engines, and the human focuses on tuning, proofreading and your voice. Fewer billable hours, same standards.

Are there things 1440° doesn't do that an agency does?

Yes: advertising campaigns, website redesigns, overall brand strategy. Our scope is local visibility — listing, reviews, posts, position, AIs. If your need goes beyond that, we tell you.

I got a call "on behalf of Google" selling me local SEO. Is that legit?

No. Google does not cold-call businesses to sell local SEO. Those calls are at best aggressive providers, at worst scams — never give access to your listing to someone who called you.